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圣诞节前的一段时间是催单的好时机,这不仅关系着年底你是否能够收割一波订单,也关系着客户2023年的采购计划能不能占得先机,外贸人赶快行动起来吧!
需要更正的是,东欧很多国家是信仰东正教的,他们的圣诞节不是12月25日,而是1月7日。如果送错时间的圣诞节,也是不好的。 例如,俄罗斯、乌克兰、白俄罗斯、摩尔多瓦等。
而对于一些有其他信仰的国家或人们来说,则不过圣诞节,例如:信仰伊斯兰教的阿拉伯国家(沙特、阿联酋、叙利亚、约旦、伊拉克等)
1.节前14天:实时监测下网站购买和浏览数据,优化站内链接,分析预算分配等,找最重要的是进行选品,确定热卖产品并为其制定广告,从而带动销售量和网站浏览量。
2.节前7~14天:在SNS上发布广告,至少保证每天1条主要介绍产品或者是店铺,但数以不能太过频繁,避免封号。广告标题要突出折扣,促销力度,如果有条件可以设计单独的促销页面或促销产品页面。
3.节前7天前:在各个推广平台如Facebook、INS、 Twitter等,贴上各个活动链接,消除客户购物疑虑,为客户创造购物场景。
4.在节日即将结束的两天:也要加大宣传力度,因为一些赶上节日促销尾巴的用户往往看到活动折扣没有节前力度大,可能会产生犹豫心理,我们也不能忘记服务这一类客户,在即将结束的两天里再吸引一波客源。
除了推广宣传,主动出击的节日催单也是必不可少的。比如:
① 提醒客户即将而至的节假日
圣诞节工厂会很忙,紧接着我们又要过春节了,请尽快下单
② 生产需排单及早下单以便尽快安排
旺季将至,我们生产期已经排得很满
你越早下单,我们才能越快排单
如能尽早收到订单确认,感激不尽。我们将及时安排订单生产
③ 圣诞促销推广活动,降价打折
这点要把握好,要根据自身产品附上相关细节,让客户觉得物超所值,而不是反倒成为客户一再压价的话柄
④ 物流旺季,温馨提醒客户需要排仓
由于现在是旺季,我们还得预留时间排仓。
请尽早做决定,避免进一步延迟
1.
Dear MRXXX,
How are you?
Merry Christmas and Happy New Year in advance!!!
Thanks a lot for your inquiries in the past.
In order to celebrate a happy Christmas&New Year,we have a big promotion for all USB.
Any new enquiry please let me know!
Your prompt reply would be highly appreciated !
2.
My dearest,
Happy Christmas and new year!!!
Many thanks for your continuous supports in the past years.
May your Chistmas and New Year be filled with special moment, warmth, peace
and happiness.
Last but not least, once you have any inquiry about metal pens in the following days, please feel free to contact with me.
I will reply you in the first time when your message is received.
Thank you.
Best regards,
3.
Dear friend,
Merry Christmas and happy New Year
It is my honor to contact with you before,and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us.Last but not least,once you have any inquiry about animal feeder in the following days,hope you could feel free to contact me.
Best Wishes
4.
Hello Peter ,
Merry Christmas and Happy New Year to you and yours !
Many thanks for your contiguous supports in the past , we wish both business snowballing in the coming years.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Last but not least, once you have any questions and needs in the following days, hope you could feel free to contact with us, which is much appreciated.
5.
Hello Missxxx,
Merry Christmas and happy new year in 2023
Time is flying ,just xxdays later,2023 will say hello to us.
What are you going to do,my dear friend?
When will you plan to go traveling in China?I will be excited to wait for you visit and to be your guide to introduce the wonderful Chinese place for you, ^^
6.
Dear Mike,
Merry Christmas and happy New Year!
Please allow me to convey our best wishes to you and all staff in your esteemed company.
Btw, may I asking you if there is any chance for our cooperation on the mixing mill?
We cherish the chance working on you very much.
Your early reply will be appreciated.
Best regards,
7.
Dear MRxxx,
Merry Christmas and happy new year,best wishes for you and your family.
Thanks so much for your insistly supporting in past years, as you known, our company are professional offering kithchen & house & Acrylic&Ps organizer ware,welcome to enquiry new projects, we will offer deatil info to you once got your futher news.
Hope we can expand our cooperation and creat brighten future base on mutual benifits in new year.
8.
Dear Missxxx,
Merry Christmas !
With Christmas approaching, our Spring Festival holiday is coming, from January 21 to 27.During this period of time, the factory is closed.If you have any order arrangement, whether it is now or after the holiday, we hope you can communicate with us as soon as possible. Because the orders during the holiday will be piled up after the holiday, in order to smooth your order, please contact us as soon as possible to arrange.
Thank you.