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春节后开工首日，外贸人准备工作有哪些？客户激活邮件怎么写？收藏这一篇就够了！

开工后外贸人工作清单

1、及时撤换放假通知，改为开工通知；

2、及时和货代沟通处理假期前没赶上船期的出货安排。

3、联系工厂，确定一下什么时候工人到岗并可以接单生产。

4、年内客户沟通邮件需要协助处理，当天回到公司立刻解决。

5、节假期间需要样品和订单的，样品和订单对内安排事宜。

6、假期内询盘沟通后的再次跟进。

7、客户激活邮件群发来一波，并告知客户已经正式上班。

8、年内RFQ， 访客营销客户再次跟进。

复工邮件激活及跟进

1、节前未出货的客户有些客户的定金或者款项已经支付了，因为过年停产停工的原因迟迟没有收到货物，而且对于货物的需求也非着急。这样的客户，肯定不希望自己收到的邮件内容仅仅是复工通知，会更加迫切地想知道什么时候生产，什么时候能收到货。

因此，根据我们已经联系工厂或者供应商了解的信息，在邮件中明确告知客户产品生产或者出货进度和时间，总而言之是了解客户内心的焦急，及时解决客户的心理需求。

例如：

I hope everything is ok.

We're back at work today. I am writing to inform you that your order is under intensive processing and is expected to be completed in mid to late February. I will inform you as soon as the goods are finished.

Thank you for your patience.

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2、订单可能出现延迟的客户

这是在所难免的情况，虽然复工复产，但是一开始肯定不会那么快走上正轨，需要一个缓冲的时间。要在邮件中清楚地告诉客户确定好新的发货时间后，会第一时间通知客户。

例如：

I am contacting you to inform you that due to the shortage of raw materials, your order will be shipped later than expected.

Shipment is scheduled for the first week of March. Thank you for your patience. If you need any other assistance, please let me know. We are always here.

3、谈妥订单待付定金的客户

对待此类客户，我们需要简明扼要的表达自己的主题，即让客户尽早付定金，尽早安排生产，尤其是在出货旺季，定金支付更要果断。

例如：

May everything be all right.

We're back at work today, and I look forward to returning with renewed energy and enthusiasm, as do you.

I am writing to you today to follow up whether you can arrange the deposit this week. As it is the busy season now, we have to handle a lot of orders. If you order earlier, we can arrange production earlier.

Thank you for your understanding.

4、年前有意向的客户

年前有意向的客户也需要主动沟通，推进订单谈判，所以在写复工邮件时，我们要问问客户是否还有合作意向。我们要做的：查看一下之前的沟通记录，客户的进展到了哪一步，然后在继续进行。

例如：

May everything be all right.

We have finished the Spring Festival holiday and officially returned to work. The purchasing season in March is coming. I hope we can reach a smooth cooperation before that and arrange production and shipment as soon as possible. Kindly remind me, do you have any questions about the scheme (or quotation) sent to you before?

The quotation is attached again, looking forward to your feedback.

5、其他的潜在客户

如果说上面给已付款或有意向的客户发的复工邮件是跟进邮件，那么给潜在客户发的复工邮件属于开发邮件，也就是“开发信”。

例如：

May everything be all right.

I'm Tony from ABC Company. I'm glad to tell you that our XX model products are in stock. Please feel free to tell me if you need them.

For details of our information and products，please check the attachment/or check my second email. Any questions, welcome to consult, thank you!

跟进客户工作是需要花费心思的问题，分清主次，合理安排，可以让你的工作有条不紊，又能在节后快速地步入正轨，恢复日常运营。当然，为了应付节后综合症，你也要注重劳逸结合，多跟同事交流，多多做好放松工作，这样，才会事半功倍。