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年末是外贸行业的关键期，很多客户会着手计划下一年度的采购计划，这也是我们催单的大好时机。针对不同的客户，具体如何催单？收藏这篇就够了！

1

新客户催单策略及话术

1. 回顾之前的合作：

   - 开始对话时，首先可以感谢他们过去一段时间的合作，并简短地回顾一下双方的合作历史，以此建立起积极的对话基础。

2. 市场趋势提醒：

   - 提醒客户当前的市场情况或趋势，比如原材料价格上涨、汇率变化或即将到来的旺季，以及这些因素可能对他们的采购计划造成的影响。

3. 年末优惠与促销：

   - 如果你们有年末促销活动或优惠，确保客户知晓，并强调这是节省预算、获得更多优势的好机会。

4. 库存状况提醒：

   - 根据库存状况，告诉客户如果他们现在下单，可以确保产品的快速交付，避免因年末产能紧张导致的交货延误。

5. 新产品或服务介绍：

   - 向客户推荐新产品或服务，这可能会激发他们的兴趣并促成订单。

6. 个性化沟通：

   - 根据你对客户的了解，用他们感兴趣的话题来开展对话，这能显得更私人化，更容易打动客户。

7. 预订单的好处：

   - 强调预先订货的好处，比如价格锁定或特定批次的货物保证。

8. 重要的节日或事件：

   - 如果即将到来的节假日或特定事件对客户的业务有影响，提醒他们提前做好准备。

9. 敬业的态度：

   - 表现出你对客户业务的关心和对合作的重视，展现你的专业性和敬业精神。

10. 清晰的行动号召：

    - 通话或邮件结尾时提供明确的行动号召，鼓励客户采取行动。

以下是一些示例话术：

①回顾合作：

Hello [customer name], we are very grateful for the pleasant cooperation with your company over the past year. We have completed many successful projects together and have seen the positive effects of our products in your business.

  "您好 [客户名]，我们很感激过去一年里与贵公司的愉快合作。我们一起完成了许多成功的项目，并且看到了我们产品在您业务中的积极效果。"

②市场趋势提醒：

I would like to quickly remind you that due to fluctuations in raw material costs, our product prices may be adjusted during the New Year. It is expected that there will be a round of price increase, and placing an order now can help you fix costs and avoid additional expenses in the future.

  "我想快速提醒您，由于原材料成本波动，我们的产品价格可能会在新年有所调整。预计将有一轮价格上涨，现在下单能帮您固定成本，避免未来的额外支出。"

③年末优惠：

In addition, as our esteemed customer, we have specially prepared a year-end promotion for you, which is only valid for this month. This is a good time to replenish inventory and save on budget.

  "另外，作为我们尊贵客户，我们特别为您准备了年末促销活动，只在本月有效。这是一个补充库存并节省预算的好时机。"

④行动号召：

 If you would like to take advantage of these discounts and ensure smooth delivery before the end of the year, please confirm your order with us within this week. We look forward to your reply and are always ready to provide you with the best service.

"如果您希望利用这些优惠，并确保年末前顺利交货，请在本周内与我们确认订单。我们期待您的回复，并随时准备为您提供最好的服务。"

2

新客户催单策略及话术

1. 强调时间的紧迫性：

- 指出因年末节假日、生产周期、物流等可能导致的混乱或延迟，并强调及时下单的重要性。

2. 提供年末激励：

- 提供一些激励措施，如折扣、优先生产或快速发货服务，以促进客户尽快下单。

3. 定期跟进：

- 定期（但不要太频繁）跟进，以便客户知道你仍然在等待他们的订单。

4. 建立紧迫感：

- 合理地创建一种紧迫感，比如提到产品可能供不应求或价格即将上涨。

5. 提供多种沟通方式：

- 提供电话、邮件、即时通讯等多种沟通方式，以便客户可以选择他们最方便的方式回应。

6. 提供个性化沟通：

对客户的特定需求、历史订单和偏好进行个性化的提醒，展现对客户的关注和理解。

7.尊重客户的决策过程：

- 明白客户可能需要时间来做出决策，尊重这一过程，同时适时提供帮助或额外信息。

以下是一些示例话术：

①价格优势引导：

As the end of the year approaches, placing orders now allows you to enjoy this year's price discounts. We will offer special discounts/priority production scheduling opportunities before [specific date]. This is a great opportunity to save costs, and you can take advantage of it to ensure that your inventory is replenished in a timely manner and costs are locked in. We look forward to working with you and supporting your business growth.

“随着年末的临近，现在下单可以享受本年度的价格优惠，我们将在[具体日期]之前提供特别折扣/优先生产排期的机会。这是一次不错的节省成本的机遇，您可以利用这一点确保您的库存得到及时补充并锁定成本。我们期待与您合作并支持您的业务增长。”

②紧迫感营造：

I would like to remind you that our products are highly sought after in the market due to their high quality and competitive pricing. Please note that our production line will face peak production at the end of the year. Therefore, to avoid delays, please confirm the order as soon as possible to ensure that your goods can be delivered on time.

“我想提醒您，我们的产品因高品质和竞争性价格而受到市场的热烈追捧。请注意，我们的生产线在年末会面临高峰排产，因此，为了避免延迟，请尽快确认订单，以确保您的货物能够按时交付。”

③节日销售促进：

With the arrival of the holiday season, this is a great time for you to boost sales and attract year-end shoppers. To assist you in seizing this opportunity, I strongly recommend placing an order now to ensure that you have sufficient inventory before [important holidays or peak sales season]. If you place an order now, we can guarantee delivery before [specific date].

“随着节日季的到来，这是您促进销售并吸引年终购物人群的大好时机。为了协助您抓住这个机会，我强烈建议现在下单，以确保您在[重要节日或销售旺季]前拥有充足的库存。如果您现在下单，我们可以保证在[特定日期]之前交货。”

4. 定制化服务提示：

“Thank you for your interest in our product. I would like to point out that based on your specific needs, we can provide customized services to ensure that the product fully meets your expectations. Place your order now, we can arrange a priority production line for you and ensure delivery before the end of the year. Let us help you end this year's work and welcome the beginning of the new year with a climax.”

“感谢您对我们产品的兴趣。我想指出，根据您的特定需求，我们可以提供定制化服务，确保产品完全符合您的期望。现在下单，我们可以为您安排优先生产线，并保证年底前交付。让我们帮助您结束这一年的工作，以一个高潮迎接新一年的开始。”

5. 关系建立与信任强化：

In past discussions, we have enjoyed communicating with you and hope to establish a long-term cooperative relationship with you. To demonstrate our sincerity, we are willing to offer some special conditions on your first order. Please let me know your final question about the product, and I will do my best to provide you with a solution. We value your partnership and look forward to making progress together.

“在过去的讨论中，我们非常喜欢与您的交流，并且希望能够与您建立长期合作的关系。为了展示我们的诚意，我们愿意在您首次订单上提供一些特别的条件。请告诉我您对产品的最后疑问是什么，我将全力以赴地为您提供解决方案。我们珍视您的合作伙伴关系，并期待着共同进步。”

3

电话催单话术

【电话催单话术】

业务员: Hi [Client’s Name], this is [Your Name] from [Your Company]. I’m just calling to check in on the status of the order we discussed.

客户：Hello [Your Name], we're still working on it internally.

业务员：I completely understand. I want to remind you that to secure your spot on our production line and ensure delivery by [desired delivery date], we would need your confirmation by [specific deadline]. Is there anything I can assist with to expedite this process for you?

客户： I’ll need to discuss it with my team and get back to you.

业务员： Of course, [Client’s Name]. I appreciate your efforts and want to emphasize that we are here to support you every step of the way. Please feel free to reach out if you need any further information or assistance. Thank you for your time today, and I look forward to your update.

4

邮件催单模板

【邮件催单模板】：

年底催单邮件 1

Subject: Year-End Order Deadline Approaching – Act Now to Secure Your Delivery!

Dear [Client's Name],

I hope this message finds you well. As we approach the end of the year, I wanted to remind you of the upcoming deadline for finalizing your orders to ensure timely delivery. Our holiday production schedule is filling up, and we’re anticipating the usual rush as the business year closes.

To avoid any potential delays due to the increased volume or the holiday season logistics, we recommend placing your orders by [specific date]. This will allow us to guarantee the quality service and prompt delivery that your business relies on.

As a token of our appreciation for your continued business, we’re currently offering an exclusive [discount/special offer] for orders placed before the deadline. Please let me know if you’re interested in this offer, and I’d be happy to assist you with the details.

Thank you for your attention to this matter, and I'm looking forward to facilitating your year-end requirements smoothly and efficiently.

Best regards,

[Your Name]

[Your Position]

[Company Name]

[Contact Information]

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年底催单邮件2

Subject: Secure Your Supply Before the Holiday Season – Order Now!

Hello xxx,

As we rapidly head towards the holiday season, it’s critical that we plan ahead to ensure that your inventory needs are fully met before the year-end rush.

We understand that this time of the year can be incredibly busy, and we want to help you secure your products well in advance. To aid in your planning, we kindly urge you to confirm your order by [specific date], so we can prioritize your shipment and provide the seamless service that you deserve.

Should you require any assistance or wish to discuss your order requirements, I’m just an email or phone call away.

We value your partnership and are committed to supporting your business success throughout the festive season and beyond!

Warm regards,

[Your Name]

[Your Position]

[Company Name]

[Contact Information]

年底催单邮件3

Subject: Final Call: Place Your Order Before Year-End Cut-Off!

Dear xxx，

We are nearing the end of another successful year, and I want to express my sincere gratitude for your business and trust.

Please be advised that in order to meet the year-end demand and deliver your order on time, we encourage you to finalize any pending orders by [specific date]. This cut-off date ensures we can navigate the busy holiday period without compromising on delivery times and product quality.

We're also offering an expedited processing option for those last-minute needs, ensuring you won't be caught unprepared. Do let us know if this is something that can assist you with your year-end business goals.

We’re committed to providing the best possible service and look forward to concluding the year on a high note with your valued order.

Thank you for choosing [Company Name]. We appreciate your business and partnership.

Best wishes,

[Your Name]

[Your Position]

[Company Name]

[Contact Information]

年底催单邮件4

Subject：Gentle Reminder: Year-End Order Confirmation

Dear xxx,

I hope this message finds you well. As the year is coming to a close, I wanted to touch base regarding our previous discussions about [Product/Service]. We value our partnership and are ready to support your needs to ensure a smooth transition into [upcoming year].

To offer the best possible service, we kindly ask for your order confirmation by [specific deadline], so we can manage our production schedule and guarantee timely delivery. Please let us know if there are any concerns or additional information we can provide to assist in your decisions.

We understand that this is a busy time for everyone and appreciate your prompt attention to this matter. If you're ready to proceed, I can streamline the process for a hassle-free experience.

Thank you for considering our request, and we look forward to continuing to work together.

Best Regards,

[Your Name]

[Your Position]

[Company Name]

[Contact Information]

无论哪种话术，关键都是表达出您的专业性、对客户需求的关注和对合作的价值的强调。同时，确保您的催单信息是具有建设性的，避免给客户太大压力，维护好客户关系。

最后祝年底冲刺，成单翻倍！