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外贸跟进中,怎样说服客户支付样品费和模具费?
2024-06-12
外贸跟进中,怎样说服客户支付样品费和模具费?

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客户案例:我们公司是做电竞按摩椅出口的,目前开发了一个高质量的新客户,已经邮件来往多次,但是因为样品和模具费的问题处于停滞阶段,请问怎样说服客户支付样品费和模具费呢?

说服客户支付样品费和模具费是一个需要技巧和策略的过程。下面是一些建议和具体的话术,从价值、信任和优惠三个方面进行切入:

1. 强调产品价值

- 话术示例:

  - 中: "我们非常重视您的需求和对我们产品的兴趣。我们的电竞按摩椅采用了最新的技术和高质量的材料,样品可以让您充分体验我们的产品价值。通过支付样品费,您将能够实际感受到我们产品的独特优势和卓越品质。”

  - 英: "We highly value your interest in our products. Our gaming massage chairs employ the latest technology and high-quality materials. By paying the sample fee, you will be able to fully experience the unique advantages and superior quality of our products."

2. 建立信任

- 话术示例:

  - 中: "我们理解您对样品费和模具费的顾虑。请放心,我们是一家有多年出口经验和良好行业信誉的公司。我们保证为您提供的样品与量产产品完全一致,让您对我们的产品充满信心。”

  - 英: "We understand your concerns about the sample and mold fees. Rest assured, we are a company with years of export experience and a solid industry reputation. We guarantee that the sample we provide will be identical to the mass-produced product, giving you full confidence in our offerings."

3. 提供优惠和保障

- 话术示例:

  - 中: "为了表明我们的诚意,我们可以在您下单后将样品费和模具费抵扣在首批订单总额中。这不仅可以减少您的初始投资风险,还能让您更安心地进行后续合作。”

  - 英: "To show our sincerity, we can deduct the sample and mold fees from the total amount of your first order. This will not only reduce your initial investment risk but also give you greater confidence in proceeding with further cooperation."

4. 提供具体的样品测试和支持

- 话术示例:

  - 中: "为了确保我们的产品完全符合您的要求,我们可以提供详细的测试报告和支持服务。支付样品费后,我们将随时跟进样品调试,确保样品符合您的使用标准。”

  - 英: "To ensure that our products fully meet your requirements, we can provide detailed test reports and support services. After paying the sample fee, we will follow up closely on sample adjustments to ensure that the sample meets your usage standards."

5. 强调市场前景和合作机会

- 话术示例:

  -中: "我们的电竞按摩椅在市场上具有很大的潜力和独特的竞争优势。投资样品费和模具费不仅是对产品的验证,更是对市场机会的投资。我们期待与您长久合作,共同开拓市场。”

  - 英: "Our gaming massage chairs have great potential and a unique competitive edge in the market. Investing in the sample and mold fees is not just a validation of the product but also an investment in market opportunities. We look forward to a long-term partnership with you to jointly explore the market."

通过这几个方面的切入,您可以加强客户对产品的信任感,并降低他们的投资顾虑,从而顺利推进样品费和模具费的支付。希望这些话术对您的跟进有所帮助。

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