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在外贸中，新客户下单后的跟进至关重要，关系到客户的满意度、信心和长期合作的可能性。以下是一个详细的后续跟进步骤及相应的英文话术：

1. 订单确认

步骤：

• 立即发送邮件或消息确认订单细节，包括产品、数量、价格、预期发货日期等。

话术：

Subject: Order Confirmation - [Order Number/Client Name]
Dear [Client's Name],
Thank you for your recent order with us. We are pleased to confirm the details as follows:
· Product Name: [Product Name]
· Quantity: [Quantity]
· Price: [Price]
· Estimated Delivery Date: [Date]

Please review and let us know if everything is correct. We are here to address any questions you might have.
Best regards,
[Your Name]

2. 生产或准备通知

步骤：

• 通知客户订单的生产或准备状态，提供预计的时间框架。

话术：

Subject: Production/Preparation Update for Your Order
Hi [Client's Name],
We are writing to inform you that your order is currently under production/preparation. We anticipate completion by [Date]. We will keep you updated on any changes.
Thank you for your patience and trust in us.
Warm regards,
[Your Name]

3. 发货通知

步骤：

• 一旦发货，立即通知客户发货详情，包括追踪号码和预期到达日期。

话术：

Subject: Your Order Has Been Shipped - Tracking Details Inside
Dear [Client's Name],
We are delighted to inform you that your order has been shipped! Here are the details:
Tracking Number: [Tracking Number]

Carrier: [Carrier Name]
Expected Arrival Date: [Date]

You can track your order using the above details. Should you have any queries, please feel free to contact us.
Kind regards,

[Your Name]

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4. 到货确认及满意度调查

步骤：

• 跟进确认订单是否按时送达，并询问客户对产品的满意度。

话术：

Subject: Confirmation of Delivery & Customer Feedback Request
Hi [Client's Name],
We hope this message finds you well. We wanted to confirm that your order was delivered on [Date] and to see if everything met your expectations.
We strive to provide the best experience possible, and your feedback is invaluable for us. Please let us know if there is anything we can improve.
Thank you for choosing us.
Sincerely,
[Your Name]

5. 售后服务跟进

步骤：

• 提供任何必要的售后支持，回答任何问题或处理任何问题。

话术：

Subject: We're Here to Assist You - Post-Delivery Support
Dear [Client's Name],
We want to ensure that you have everything you need and are satisfied with our product. If you require any assistance or have questions, please do not hesitate to reach out.
Our team is ready and eager to help you.
Best wishes,
[Your Name]

6. 建立长期关系

步骤：

• 定期保持联系，分享有价值的信息或新产品，建立长久的合作关系。

话术：

Subject: Exciting Updates & Opportunities to Explore Together
Hi [Client's Name],
We hope you're doing well! We wanted to share some exciting updates with you: [briefly mention updates/new products].
As a valued customer, we believe these might be of interest and benefit to your business. We'd love to explore more opportunities with you.
Looking forward to our continued collaboration!
Best regards,
[Your Name]

这些步骤和话术可以帮助确保你与客户的关系稳固、客户满意度高，并增加重复业务的机会。持续的良好沟通是维持和发展客户关系的关键。