The current status of website construction for small and medium-sized enterprises in 2025: the "invisible pressure" of high costs, fragmented tasks, and slow returns!

1. High costs: “Labor is too expensive” has become a common phenomenon

In 2025, the first obstacle for small and medium-sized enterprises in digital transformation will still be labor costs .

Taking a manufacturing company with an annual sales volume of 3 million as an example, the annual salary for hiring an experienced SEO specialist is generally between 100,000 and 150,000 yuan.

This is just the tip of the iceberg—

• Website construction: 50,000-100,000

• Original content production: 60,000-120,000

• Data analysis and optimization: 50,000-80,000

• Other technology and promotion expenses: 50,000-100,000

In actual operation, the annual investment in complete SEO + website building can easily exceed 300,000 , which is tantamount to high-load operation for small and medium-sized enterprises with limited profit margins.
Many bosses will do the math: 300,000 yuan a year, even if it can bring in traffic, may not necessarily pay back in the short term, not to mention that this investment is continuous.

2. Too many steps: "Too many fragments" hinders execution

As competition for Internet traffic intensifies, website operation is no longer as simple as "setting up a website and publishing some articles".

A typical website building + SEO full link includes:

1. Website building : architecture design, front-end development, responsive adaptation

2. Keywords : research, layout, long-tail expansion

3. Content : writing, reviewing, typesetting, publishing

4. External links : resource docking, delivery, and monitoring

5. Data reports : analyze user behavior, conversion paths, and A/B testing

Each step requires people with different professional backgrounds to complete, which means that companies either have to maintain a "full-stack" team or rely on multiple outsourcers. The result is often: high communication costs, long cycles, and low collaboration efficiency.

A real case is that a small and medium-sized enterprise engaged in B2B exports had only one marketing director. Faced with the simultaneous advancement of the website construction company, content team, and SEO outsourcing company, the project was delayed for 5 months from project initiation to launch, and the project was reworked twice due to data connection problems.

3. Slow Results: The boss can’t wait for the results to come.

Even after overcoming the high costs and hassles, the final hurdle is waiting .

Traditional SEO optimization takes an average of 3-6 months to show significant results in organic rankings. During the traffic accumulation phase, companies not only have to continuously invest in content and promotion, but also face the psychological pressure of "not seeing a return on investment."

In reality, many companies begin to waver in the fourth month, cut budgets, or even give up halfway, causing all their early efforts to go to waste.

Especially in the economic environment of 2025, cash flow security becomes the top priority for small and medium-sized enterprises, and no one is willing to take the risk of long-term no returns .

4. Trend Insights: Integration and Intelligence Become Breakthrough Directions

Faced with the three major challenges of "people are too expensive, tasks are too fragmented, and results are too slow", more and more companies are beginning to look for integrated solutions that are low-cost, highly efficient, and quick to produce results .
Three major changes are taking place in industry trends:

• Team cloudification : Replace multiple positions with one system, reducing manual reliance

• Intelligent technology : AI automatically generates content and automatically layouts SEO keywords

• Data-driven decision-making : Use real-time data to guide content, promotion, and conversion optimization, rather than relying on experience.

ABKe delivers "website building + technical SEO + content production + data-driven" with one system, helping more companies solve website building problems from the root.

5. One-stop solution for AB customers

AB Ke Intelligent Website Builder offers a three-year, 96,888-yuan package that completes the entire process of website building, technical SEO, content production, and data analysis. This system effectively replaces an entire online marketing team, reducing annual budgets and significantly shortening the time from project initiation to results.

Understand how it saves manpower, money and time in 3 minutes:

① 72-hour website construction

Select template → Import product → AI automatically generates multilingual pages

Mobile phones, tablets, and computers can adapt to each other at once

② AI content factory

Enter keywords and generate 100 SEO articles in 10 minutes

Automatic illustration, automatic typesetting, and automatic scheduled publishing

③ Automated SEO with zero threshold

TDK, Schema, internal links, 404, 301, one-click configuration in the background

Google algorithm updates, system automatically synchronizes

④ Data Cockpit

View traffic, keyword rankings, and inquiry sources in real time

Unified management of multiple sites and visualized data, the boss can understand it at a glance

⑤ Seamless CRM integration

Capture visitor email addresses → AI-powered development emails → WhatsApp multi-channel follow-up

Customer classification, business opportunity reminders, and transaction funnels are all clearly visible

VI. Conclusion

In 2025, building a website for small and medium-sized enterprises will no longer be simply a matter of "building a website" but rather turning it into a sustainable growth engine within a limited budget . Faced with the reality of "people are too expensive, tasks are too fragmented, and results are too slow," a product-based, integrated, and data-driven approach is a viable and industry-proven path. Companies don't need to, and shouldn't, view recruiting, outsourcing, and system development as long-term challenges. By delegating some tasks to mature, integrated systems and focusing more on business and conversions, they can often find a balance between cost and efficiency.