A complete guide to Eid al-Adha 2025: dates, countries, blessing techniques and taboos that foreign traders must know!

1. Dates of Eid al-Adha in 2025

The Gregorian calendar date of Eid al-Adha in 2025 is June 6 , which corresponds to December 10, 1446 in the Islamic calendar. However, some countries or regions such as Bahrain may adjust to June 7 due to time differences or differences in observing the new moon. .

II. Countries that celebrate Eid al-Adha (full list of 57 countries)

Eid al-Adha is a festival celebrated by 2 billion Muslims around the world. 57 Islamic countries and regions will have holidays, including:

Middle East : Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, Yemen, Iraq, Iran, Jordan, Syria, Lebanon, Palestine.

North Africa : Egypt, Algeria, Morocco, Tunisia, Libya, Sudan, Somalia.

Central Asia : Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, Tajikistan.

South Asia : Pakistan, Bangladesh, Afghanistan, Maldives.

Southeast Asia : Indonesia, Malaysia, Brunei (locally known as "Eid al-Adha").

Africa : Nigeria, Senegal, Niger, Mali, Chad, Mauritania.

Others : Turkey, Albania .

3. Eid al-Adha holiday arrangements in various countries

The holidays in various countries are usually 3-5 days , with the core dates being June 6-10, as follows:

Xinjiang, China : 5 days from June 6 (Friday) to 10 (Tuesday) .

Saudi Arabia, UAE : June 5-8 (including Arafat Day).

Egypt, Pakistan : June 6-9.

Yemen, Malaysia : June 6-10 .

Non-Islamic countries : Some companies only have core holidays, so it is recommended to confirm in advance.

4. Foreign trade people must know: Guide to sending blessings

1. Is it necessary to send blessings?

Must send! Eid al-Adha is one of the most important festivals for Muslim customers. Blessings can:

Breaking the ice with new customers : Building trust through cultural identification;

Maintain old customers : increase repurchase rate and avoid being preempted by competitors.

2. When will it be sent?

Best time : 1-2 days before the holiday (June 4-5), avoid the holiday day (June 6-8) when customers are busy with family activities;

Taboo period : Do not rush orders or promote products during festivals.

3. Through which platform?

Email : Formal and professional, with a holiday-themed template;

WhatsApp/WeChat : Suitable for customers with whom you have close daily contact, and can send text and picture greetings;

LinkedIn : Simple English greetings to enhance your professional image

4. Examples of high-quality greetings

Universal version :

• English: "I wish you a blessed Eid al-Adha! May the joy of Eid al-Adha be with you, may your family be happy and healthy, and your career be successful!"

• English: “Wishing you a blessed Eid al-Adha! May the joy of this holy festival bring peace and prosperity to your family.”

Personalized version :

• Chinese: "Dear [customer name], thank you for your support during this festive season! May Allah bless you with a prosperous business and a happy family!"

• English: “Dear [Client Name], May Allah bless your business and family with abundance on this sacred Eid!”

Tips for extra points :

• Localization : Use the customer’s native language (e.g. “Eid Mubarak” in Arabic);

• Visualization : E-cards or short videos with festive elements.

5. Eid al-Adha Festival Marketing Strategy

1. Marketing strategy

Plan ahead : Develop a marketing plan 1-2 months before the festival, including promotional activities, advertising, etc.

Social media promotion : Use social media platforms such as Facebook and Instagram to post product pictures, videos and stories related to Eid al-Adha to attract customer attention.

Organize online activities : such as lucky draws, Q&A, etc. to increase customer engagement and brand awareness.

2. Product selection strategy

Religious items such as prayer rugs, Qurans, incense burners, etc. are popular items during the festival.

Gifts : such as perfume, jewelry, specialty foods, etc., suitable as holiday gifts.

Household items : such as carpets, lamps, decorations, etc., can be used for home decoration during the holidays.

6. Taboos and precautions for Eid al-Adha

1. Religious and cultural taboos

• Diet : Absolutely avoid any mention of pork, alcohol or non-halal food;

• Dress : Avoid revealing or brightly colored clothing, and be careful about using sexy elements when communicating with female customers;

• Gifts : Halal food and handicrafts are recommended; alcoholic beverages and items with cross symbols are prohibited.

2. Business communication taboos

• Don’t push sales : During the holidays, customers are focused on their families, and hard sales can easily cause resentment;

• Logistics reminder : The 1-2 months before the holiday is the peak purchasing season, so you need to prepare goods in advance and confirm the transportation time.

3. Other considerations

• Ramadan connection : The two months before Eid al-Adha are Ramadan (March 1-31, 2025), and the annual marketing plan can be formulated in combination with the two festivals;

• Political warnings : Avoid discussing religious conflicts in the Middle East or sensitive topics.

7. Summary: Action List for Foreign Traders

1. One month ago: Develop marketing plans and select hot-selling products.

2. Before June 1 : Send a blessing email with a customized greeting card attached.

3. Confirm the holiday schedule of each country and adjust the delivery and order tracking plans.

4. Social media : Post festival posters (elements: crescent, mosque, sheep).

5. Post-holiday follow-up : Contact customers within 1-2 weeks after the holiday to ask about their holiday experience and promote new orders .

In short, for foreign trade salesmen, Eid al-Adha is a good opportunity to enhance relationships with customers and expand business. By understanding festival information, sending blessings, and carrying out marketing activities, they can better establish long-term and stable cooperative relationships with customers.