For new entrants in the foreign trade industry, breaking into the overseas B2B market can seem like a daunting task. However, customs data emerges as a crucial "game - changer." This article, from the perspective of newbies, focuses on three core aspects: the value of data, acquisition channels, and practical operation skills.
Customs data serves as a "digital radar" for foreign trade B2B enterprises. By analyzing import and export records, newcomers can accurately identify the demands of target markets. For instance, if a significant amount of a certain type of electronic product is imported into a particular region, it indicates a high market demand. According to industry research, in some emerging markets, the import volume of consumer electronics has been growing at an annual rate of 15% in recent years.
Moreover, customs data helps in uncovering active buyers. You can find out which companies are regularly importing the products you offer. These are potential high - quality customers. For example, by analyzing customs data, you may discover that a certain European company has been importing a large quantity of textile products every quarter, which makes it a prime target for textile exporters.
It also allows you to monitor the dynamics of competitors. You can see what products your competitors are exporting, to which markets, and at what prices. This information enables you to adjust your marketing strategies accordingly. A study shows that companies that actively monitor competitor data through customs information can increase their market share by about 8% on average.
There are multiple sources to obtain customs data. Firstly, official customs platforms are reliable sources. Most countries' customs departments provide some publicly available import and export data. Although the data may have certain limitations in terms of timeliness and detail, it can still offer a basic understanding of the market.
International organizations' databases, such as UN Comtrade, also offer a wealth of global trade data. They cover a wide range of countries and products, which is very useful for macro - level market analysis. For example, UN Comtrade can provide long - term trends of global trade in a specific product category.
Industry associations often release reports containing relevant customs data. These reports are usually more targeted and may include in - depth analysis and forecasts. Additionally, commercial data platforms like WegoData provide more comprehensive and detailed customs data services. They offer advanced search and filtering functions, which are very convenient for users.
When using customs data, newbies can use it to screen high - quality customers. Look for buyers with stable import volumes, good payment records, and a long - term import history. For example, a company that has been importing for more than three years and has a consistent growth in import volume is likely to be a reliable customer.
You can also determine the purchasing cycle of customers. By analyzing the frequency and quantity of their imports, you can predict when they will place the next order. This helps in better planning your production and marketing activities. For example, if a customer imports a batch of goods every two months, you can prepare your inventory and marketing campaigns in advance.
Furthermore, customs data can be used to assess the cooperation risks. If a buyer has a history of late payments or frequent changes in import volume, it may indicate potential risks. You can then take appropriate measures, such as adjusting payment terms or reducing the order size at the beginning of cooperation.
In conclusion, customs data is an invaluable tool for foreign trade newcomers to enter the overseas B2B market. By leveraging its value, finding the right acquisition channels, and mastering practical operation skills, newbies can enter the market more efficiently and at a lower cost. Don't let the fear of the unknown hold you back. Start exploring the power of customs data today!
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