On the big stage of global business, every holiday is an excellent opportunity to establish a deep emotional connection with customers. On June 15, 2025, we will usher in International Father's Day, which is a wonderful moment to express respect and blessings to customers who are also fathers. It is understood that a total of 52 countries and regions in the world celebrate Father's Day on this day, covering many major markets for foreign trade business such as Europe and Asia, the United States, and Japan .
1. Which countries and regions celebrate Father's Day on June 15 ?
Among these 52 countries and regions, there are North American countries such as the United States, Canada, and Mexico; European countries such as the United Kingdom, France, and the Netherlands; South American countries such as Argentina, Chile, and Colombia; and Asian countries such as Japan, Malaysia, and India. In these countries and regions, on June 15, children will express their gratitude to their fathers in various ways, such as giving carefully prepared gifts, having a rich family dinner, and participating in outdoor activities together. For foreign trade people, knowing this information can better send blessings to the corresponding customers at the right time.
2. Father’s Day Blessing Strategies for Different Customer Groups
New customers/first-order customers : The relationship with new customers is still in the initial stage of establishment, and sending Father's Day greetings rashly may seem abrupt. At this time, you might as well choose a general greeting such as "Have a nice weekend" to convey friendliness without putting pressure on customers, leaving a comfortable space for future cooperation and exchanges .
Old customers who have placed orders for more than 3 times : Father's Day greetings are a must for old customers who have cooperated with you for many times. They have a certain business relationship with you, and sending sincere holiday greetings can further consolidate the cooperation between the two parties. For example, last year, Juan, a Mexican customer, received a leather keychain from you. This year, he took the initiative to mention his Father's Day plan before the holiday. This shows that the appropriate holiday care has impressed the customer, so continuing to send exclusive greetings this year will make him feel that you continue to value him .
Potential big customers : When sending blessings to potential big customers, you need to plan ingeniously. For example, you can lay the groundwork 2 weeks in advance and mention "I heard that outdoor barbecues are popular on Father's Day in your country, and our portable refrigerators are just right..." This not only links the Father's Day customs in the customer's country, but also naturally introduces your own products, allowing customers to feel the holiday care while also becoming interested in the products. Wait until Father's Day to send formal blessings, and everything will be done naturally .
Female executives : If your client is a female executive, you need to be cautious when sending Father's Day greetings. Not all female executives want to be associated with father-related topics on this day. You can change it to a general greeting of "Salute to outstanding professionals", which not only respects the other party, but also conveys recognition and respect for their professional achievements .
Customers whose fathers are known : For customers whose fathers are known, you should focus on sending blessings and personalize them according to their family situations. For example, "I heard that little Tommy joined the football team. This sports gift package may allow the two coaches to celebrate the holiday." Accurately grasping the dynamics of the customer's family will make the customer feel that you not only pay attention to the business, but also care about his life, which will greatly increase his favorability towards you.
3. High-quality and heartfelt Father’s Day greetings (English )
By accurately grasping the characteristics of different customer groups and sending these affectionate Father's Day wishes, I believe that it will make customers' eyes light up, feel your warm care, and inject more emotional power into the sustainable development of foreign trade business.
The essence of Father's Day blessings is not sales promotion, but to make customers feel remembered in the business relationship. When you can naturally mention the names of your customers' children or family hobbies in your blessings, you will be upgraded from a supplier to a trustworthy partner. This carefully accumulated emotional account will eventually be realized as an irreplaceable competitive advantage in a key order.