1. Customers pressuring prices
Scenario 1: Customer uses competitor’s low price to put pressure on customers
Solution :
① Value reconstruction method : Use the TCO (total cost of ownership) model to disassemble hidden costs such as logistics, after-sales, and warranty
② Strategic SKU : Launch low-priced models to attract customers, but limit functions or services to highlight the value of the main models
Chinese and English dialogue :
"You are not only concerned about the unit price, but also the comprehensive cost. Our three-year maintenance-free policy can save you 2000 annually in hidden costs."
Scenario 2: Customers request price reduction but order volume does not increase
Solution :
① Tiered threshold : set the quantity/amount gradient, and only those who meet the threshold can enjoy the discount
② Sunk cost manufacturing : Emphasis on the customized design costs that have been invested
Chinese and English dialogue :
"If the order volume reaches 2,000 pieces, we can provide a 5% tiered discount, which will be very beneficial for you to expand your market share"
"A 5% discount applies when reaching 2000pcs, which helps you capture more market share."
2. Delivery date fulfillment
Scenario 3: Raw material price increases lead to delivery delays
Solution :
① Visualize the cost reduction path : Use charts to show changes in cost structure
② Supply chain optimization plan : provide alternative solutions such as land transportation and sea transportation
Chinese and English dialogue :
"Steel costs increased by 30%, but we reduced ocean freight volume by 15% through optimized packaging, and overall costs increased by only 5%"
"Steel costs rose 30%, but optimized packaging cuts 15% shipping volume, keeping total increase at 5%."
Scenario 4: Customer requests early delivery
Solution :
① Expedited fee replacement : explaining the difference in air and sea freight costs
② Delivery in batches : Prioritize delivery of core components to help customers start production
Chinese and English dialogue :
The first batch of 500 pieces can be shipped by air, with an expedited fee equally, is that acceptable?"
Scenario 5: Port strike paralyzes logistics
Solution :
①Multi -port plan : report alternative ports and fees in advance
② Responsibility division : Invoking the force majeure clause of the contract
Chinese and English dialogue :
"During the suspension of the Port of Rotterdam, the Port of Hamburg needs to increase shipments
3. Payment Disputes
Scenario 6: New customer refuses to pay deposit
Solution :
① Pain diversion : telling the case of other customers’ orders being interrupted due to their failure to pay the deposit
② Letter of Credit Compromise : Accepting a sight letter of credit in lieu of part of the deposit
Chinese and English dialogue :
"Last month, a customer's order was prioritized due to a surge in raw material prices because the customer did not pay the deposit. We don't want you to make the same mistake again."
"A client lost priority due to no deposit when raw materials surged. Let's avoid this situation."
Scenario 7: Customer defaults on final payment
Solution :
① Account period emotional card : "The Finance Department has urged you many times, which may affect your credit rating"
②Service Bundle : Seizure Inspection Report/Customs Clearance Documents
Chinese and English dialogue :
Please pay the balance within three days to release the bill of lading and avoid demurrage charges per day 500/day demurrage charges."
Scenario 8: Customer requests payment period to be extended to 180 days
Solution :
① Payment in stages : 30% deposit + 50% upon bill of lading + 20% after arrival at the port
②Factoring cooperation : Introducing third-party financial institutions to share risks
Chinese and English dialogue :
"We can accept 70% payment after bill of lading, and the remaining 20% will be settled after arrival at the port to ensure the safety of funds for both parties."
"We accept 70% payment after B/L release, remaining 20% upon cargo arrival, ensuring mutual security."
4. Quality Disputes
Scenario 9: Customer complains that the product is not what it described
Solution :
① Evidence retention : provide signature photos, production records, etc.
②Quick compensation : promise to resend or discount the next order
Chinese and English dialogue :
"This is the signed sample photo we confirmed with you during production. Do you see where it does not match the contract?"
"Here's the confirmed sample photo during production. Could you specify the discrepancy?"
Scenario 10: Customer rejects goods due to quality issues
Solution :
① Third-party inspection : Invite SGS and other institutions to issue reports
② Discounted resale : Assist customers to find secondary buyers to stop losses
Chinese and English dialogue :
"If you insist on returning the goods, the shipping fee and tariff will account for 40% of the value of the goods. I'd better help you resell it to reduce the loss."
"Return shipping and tariffs would cost 40% of value. Let me help resell to minimize loss."
5. Trust crisis
Scenario 11: Customer discovers that it is a trading company, not a factory
Solution :
① Resource integration : Emphasizing the advantages of collaborative supply from multiple factories
②Transparent service : Provide factory inspection videos and real-time production progress
Chinese and English dialogue :
"We have strategically partnered with three top factories to deliver faster and more comprehensive products than a single factory."
"We partner with 3 top factories, ensuring faster delivery and wider range than single suppliers."
Scenario 12: Customer questions the company's qualifications
Solution :
① Trust endorsement : display industry association certification and major customer cases
② Reverse capital verification : requiring customers to provide purchase records to prove their strength
Chinese and English dialogue :
"This is Walmart's purchase contract (key information is hidden). Their audit standards for us can be used as a reference."
"Here's Walmart's contract (details hidden). Their audit standards validate our credibility."
VI. Unexpected risks
Scenario 13: Exchange rate fluctuations lead to reduced profits
Solution :
① Exchange lock agreement : sign a forward exchange settlement contract with the bank
②Price linkage clause : if the exchange rate fluctuates by more than 5%, the price will be renegotiated
Chinese and English dialogue :
"If the USD/CNY exchange rate fluctuates by more than 5%, we will update the quote based on the adjusted exchange rate"
"If USD/CNY fluctuates over 5%, we'll adjust prices based on updated exchange rates."
Scenario 14: Exporting countries suddenly impose tariffs
Solution :
① Diversification of production areas : Providing third-country re-export solutions
②Cost sharing : 50% of the additional cost will be borne by the customer
Chinese and English dialogue :
"Transshipment through Malaysia can avoid 25% tariffs, and the additional cost is only
7. Psychological Game
Scenario 15: Customer says, “Let me compare other brands.”
Solution :
①Pain point counter-question : "Which three standards of suppliers do you care about most?"
②Limited time offer : Sign up within 24 hours and get extra accessories
Chinese and English dialogue :
"You can upgrade your packaging for free if you place an order tomorrow, which can increase the volume by 20% and reduce your logistics costs."
"Orders placed tomorrow get free upgraded packaging, increasing loading capacity by 20%."
Scene 16: Client deliberately keeps silent to exert pressure during negotiation
Solution :
① Actively break the ice : hand over the product brochure and ask about specific needs
②Data breakthrough : Display market trend chart to illustrate the rationality of price increase
Chinese and English dialogue :
"Aluminum prices have risen 22% in the past three months, according to industry data. We have tried our best to control the increase to 8%."
"Aluminum prices rose 22% last quarter. We've limited increases to 8%, here's the market data."
8. Technical barriers
Scenario 17: Customer requests patent technology details
Solution :
① Fuzzy processing : providing functional parameters but hiding the core process
② Confidentiality agreement : gradually disclose after signing NDA
Chinese and English dialogue :
"The core technology needs to be displayed after signing a confidentiality agreement, but you can test the performance of the sample first."
"Core technologies require NDA signing, but you may test sample performance first."
9. Cultural Conflict
Scenario 18: Delayed response from Middle Eastern customers during Ramadan
Solution :
① Respect customs : Avoid urging orders during the day and communicate at night instead
②Festival marketing : Giving Eid gifts to promote relationships
Chinese and English dialogue :
"Happy Ramadan! We have sent the samples to our Dubai office, please feel free to check them after the holiday"
"Ramadan Mubarak! Samples sent to Dubai office for your review after holidays."
10. Compliance Risk
Scenario 19: Customer requests to understate the value of goods to avoid tax
Solution :
①Risk warning : Explain the consequences of customs audits and corporate blacklist risks
②Alternative solution : It is recommended to declare small quantities in batches in compliance with regulations
Chinese and English dialogue :
"If you are caught under-declaring the value of the goods, you will face a fine of 200% of the value of the goods, which is not worth it."
"Under-reporting may lead to 200% fines if caught. It's not worth the risk."
11. Force Majeure
Scenario 20: Natural disaster causes factory shutdown
Solution :
① Transparent communication : Daily update of post-disaster recovery progress
② Supply chain backup : Start backup factories to prioritize production
Chinese and English dialogue :
"The typhoon has passed, the backup factory will resume production tomorrow, and the delivery delay will not exceed 7 days"
"The typhoon has passed. Backup factory resumes production tomorrow with max 7-day delay."
12. Information gap
Scenario 21: Dispute caused by customer misreading product parameters
Solution :
① Traceability clarification : resend the technical terms of the contract and record them for confirmation
② Technical training : Arrange video conference with engineers to answer questions
Chinese and English dialogue :
"The battery life issue you mentioned is actually laboratory data. Please check this third-party test report."
"The battery life refers to lab data. Here's third-party test report for real-world performance."
The final advanced mind method
The principle of delayed concession : any concession must be conditional
Mirroring rule : repeat the customer’s last key words + pause
Compromise strategy : Propose a compromise plan when the customer makes a second counter-offer