Google's algorithm update is designed to kill AI-based drafts! 7 tips to keep your rankings (with a detailed self-help list)

On June 30, Google's second core algorithm for 2025 was launched for a period of three weeks, with only two key words:

"User value" + "content quality" . AI spamming, thin content, and zombie pages will be criticized this time. How can we deal with them to avoid losing rankings? Try these 7 tips!

2. 7-step operation manual for independent foreign trade sites to “not lose ranking”

Step 1: Shut up and observe for 7-14 days

During the update period (June 30th - July 21st), do not make random changes to the TDK or major changes to the template.

Record GSC → Performance → Number of queries, click-through rate, and average ranking every day, and use Google Sheets to draw a line chart.

Step 2: Make a list of “content gaps” (can be completed in as little as 1 day)

Pull out the keywords in GSC that have an impression volume > 100 in the last 90 days but are ranked 11-20.

Use these words to search the top 3 pages on Google and note the 3-5 points they make that you don’t.

→ This is the “in-depth content” you need to supplement.

Step 3: Example of "thickening" the old page (practical template)

Take the “PET resin supplier” product page as an example:

① Original page: only 120 words of product introduction + 3 pictures.

② After thickening:

• Added illustrations of "7 common quality inspection processes" (original photography);

• Insert the 3 restrictions on PET in the new EU regulations in 2024, and attach a PDF link to the original text;

• Add 2 customer cases (a beverage factory in the United States and a water bottle factory in South Africa), and put screenshots of real orders in the cases;

• Add FAQ (Frequently Asked Questions for Voice Search) and mark it up with Schema.

Result: After 2 weeks, the page’s click-through rate increased from 4.1% to 7.8%, and its ranking increased from 13 to 6.

Step 4: Use AI as a draftsman and yourself as the editor

Let AI write a 60-point draft first → manually revise it to 90 points.

Hard self-checklist:

• Delete more than 3 repeated sentences;

• Add a personal experience paragraph (e.g. “I tested this material at the Dubai Exhibition in 2023…”);

• Plus 1 downloadable original Excel template or quality checklist.

• Use Grammarly+Quillbot to go through it and ensure the readability is below 8th grade.

Step 5: Build an internal link network in 30 minutes

• Open Screaming Frog → Crawl all URLs → Filter pages with “Number of internal links = 0”.

• Arrange these orphan pages into groups of 3 by theme, and add an "Extended Reading" block at the bottom of the corresponding product page.

• The anchor text should be a natural sentence, such as "View the test report of PET particles we sent to Germany".

Step 6: One-time fix for mobile experience

Use PageSpeed Insights to run the home page + 5 product pages with the highest traffic.  

If the score is above 90, skip it; if the score is below 90, follow the prompts:

• The images are compressed to less than 150 KB;

• Change the YouTube video cover to a static image and click to load it;

• Delete 5 of Elementor’s 6 animation effects.

After completing the above 3 steps, the speed can generally be increased by 1-2 seconds.

Step 7: EEAT (Trust Signals) on one page

About Us page adds 3 elements:

• Factory exterior + team photo (original photo, EXIF retained);

• 60-second video of the founder, stating "We have been engaged in PET export for 11 years";

• Downloadable SGS certificate PDF.

The Contact page displays three methods: WhatsApp, Email, and LinkedIn, all of which can be opened with one click.

→ These can directly add points when Google quality assessors conduct spot checks.

• After the update on June 30, the site traffic dropped by 28%, and the homepage ranking dropped from 2nd to 5th.

1. July 1-3: Using GSC to pull the 20 keywords with the largest drop in traffic, it was found that all of them were "technical parameters" type pages.

2. July 4-8: Expand each parameter page into four modules: “Parameters + Selection Guide + Case + Download Center”, and expand the content from 200 words to 1200-1500 words; re-shoot all pictures and add Alt text.

3. July 9: Create internal links between 20 old pages; at the same time, delete 40 outdated news articles from 2019-2022 in batches.

4. July 10-12: All site images were compressed + the homepage video was changed to a static cover, and the mobile speed was reduced from 3.8 seconds to 1.9 seconds.

5. July 13-20: Posted 3 customer factory inspection videos on About Us; added a new author page for "Technical Director" and listed 6 technical articles.

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