According to the executive order signed by Trump on July 30, 2025, the United States will completely suspend the "Minor Exemption" policy (De Minimis) starting August 29, which will have a systemic impact on Chinese cross-border e-commerce sellers. This article combines policy details and industry data to analyze the specific impacts, affected product categories, and solutions to overcome this problem as follows:
Costs surge, profits squeezed
Tariff costs :
Non-postal channels (such as FedEx/UPS/DHL): subject to "all applicable customs duties" (previously tax-free), with an average tax rate of approximately 15%-30% (varies by product category) .
Postal channel: taxation of one of the two options——
✅Ad valorem tax : taxed on the value of the goods, with the tax rate referring to the country of origin (e.g. 25%-54% is generally applicable in China) ;
✅Specific tax : Fixed at US$80-200 per piece (after June 2025, the increase will be cancelled and the rate will remain at US$100 per piece) .
Case calculation : A clothing package has a declared value of $50 and was originally tax-free. However, if it is subject to a specific tax ($100/piece) after the new policy, the tariff cost will account for 200%, resulting in a direct loss.
Customs clearance cost : Simple declaration is cancelled and formal customs declaration is required, which increases the operation cost of each ticket. 15 .
Logistics costs : The US Postal Service has suspended accepting packages from China (a policy issue left over from February), and third-party logistics prices have increased by approximately 20%-30%. .
Order volume declines, market reshuffle
Asia's air cargo traffic to the US has fallen 10.7% due to policy expectations (Reuters data) ;
Consumers of low-priced products (<$20) are highly price sensitive, and the order churn rate is expected to exceed 30%. ;
The profit margins of small and medium-sized sellers have been reduced to zero, and the industry is accelerating its clearance. The market share of leading platforms (such as SHEIN and Temu) may increase to 60%+ .
Compliance risks escalate
Postal channels require prepayment of anti-dumping duties (AD/CVD) and electronic customs declaration ;
Traditional tax avoidance tactics such as inflated values and split packages will be strictly scrutinized by CBP .
Core impact categories (accounting for more than 80% of China's small package exports to the US) :
Clothing, shoes and hats (unit price : Highest tariff sensitivity. Under the specific tax model, the $100 tax per unit cannot be passed on.
3C accessories (data cables/mobile phone cases, etc.): tariff costs account for more than 50% of the product value;
Household items (small furniture/decorations): large in size but low in price, so the impact of specific tax is significant;
Small and light department stores (accessories/toys): rely on small profits but quick turnover, and profit margins are eaten up by taxes and fees.
Relatively safe categories :
High-value goods ( 800): Tariffs account for <20%, which can be absorbed by price increases;
Goods shipped by sea (Amazon FBA): traditional general trade tax rates apply and are not affected by this policy .
The following are the industries most severely affected and an assessment of the difficulty of coping:
Category | Tariff increase | Causes of impact | Difficulty of coping |
---|---|---|---|
fast fashion clothing | 30%-40% | Low unit price, high return rate (over 35%) | ★★★★ |
Daily necessities | 25%-35% | Reliance on the "dollar store" model and price sensitivity | ★★★★ |
3C accessories | 40%-50% | Additional tariffs plus anti-dumping duties | ★★★ |
Home Furnishings | 20%-30% | The proportion of logistics costs for medium and large items has exceeded 50% | ★★ |
Clearing inventory to reduce losses :
Accelerate delivery: Ensure that the package arrives in the United States and clears customs before August 29 ;
Clearance sales: Offer discounts on slow-moving items (recommended discount rate ≥ 15%) .
Logistics switching :
Postal → Commercial Express: Although not tax-free, customs clearance is faster and demurrage is reduced (such as DHL Express) ;
Transfer to overseas warehouses for stocking: For best-selling products (SKU < 100), stock them in advance at third-party warehouses in the United States to avoid direct mail taxes and fees. .
Supply chain reengineering :
Production relocation : relocating low-value production to Southeast Asia (Vietnam’s tariff is only 12.7%) ;
Tariff optimization design :
✅ Disassembling high-tax components for overseas assembly (e.g. Bluetooth headset batteries shipped separately);
✅ Developing product packages worth $800+ (such as home furnishing sets) is subject to general trade tax rates .
Mode upgrade :
Developing local brands : Through Amazon brand registration and independent website DTC model, premium covers taxes (price increase of 8%-12%) ;
Compliance management system : connect to ERP automatic tax calculation (such as Tongtuo Technology's tariff calculation module) to avoid declaration errors .
Multi-market diversification : reduce the US share to <50%, expand Latin America (Mexico duty-free 270) ;
Technology moat :
Develop AI pricing tools to dynamically adjust selling prices;
Apply for customs AEO certification: reduce inspection rates and speed up customs clearance .
Policy volatility warning : Trump may impose an additional 10% global tariff on Chinese goods , 10% cost flexibility needs to be reserved;
Cash flow management : prepare sufficient operating funds for 3 months (taxes and fees account for 30%+ of cash flow) ;
Legal Compliance : "Falsely declaring personal packages" is strictly prohibited. Violators will face CBP blacklisting and fines (starting from $10,000 per transaction).
Conclusion : This policy is essentially an escalation of trade protectionism, and while short-term pain is inevitable, the efficiency and flexibility of China's supply chain remain its core strengths. Sellers are advised to immediately activate the dual engines of "supply chain localization + brand premium," turning tariffs into a catalyst for transformation.