In foreign trade business, you often encounter a situation where you are chatting well, but the customer says "I don't need it for now" and your enthusiasm is extinguished. In this case, how can you continue the conversation? The following are 11 scenarios and practical response strategies for customers who reply "I don't need it for now" in foreign trade business (with Chinese and English speech templates):
Customer psychology : unfamiliarity and preparedness, unclear needs
Key strategy : Provide value to build trust rather than force products
Talk template (email/LinkedIn)
Chinese:
"Thanks for your reply! We understand that you may not have a purchase plan at this stage. We have recently developed a customized solution for XX product for the European market, helping 3 customers increase their inventory turnover by 30%. Attached is a brief case report for reference. If there is a need for business adjustment in the future, we can arrange for our technical team to provide you with free supply chain diagnosis at any time."
English:
"Thank you for your response! We understand you may not have immediate purchasing needs. Recently, we've developed customized solutions for XX products in the European market, helping 3 clients improve inventory turnover by 30%. Attached is a brief case study for your reference. Should your business needs evolve, our technical team is ready to provide a free supply chain assessment."
Practical points
When attaching a case report, please indicate the industry the client is in (e.g. auto parts/home furnishings)
Replace vague expressions such as "high-quality service" with concrete data
Use "future needs" instead of "buy now" at the end to reduce the sense of pressure
Customer psychology : decision-making process is blocked/internal budget changes
Key strategy : Explore real pain points as a consultant
Telephone Talk
Chinese:
"I completely understand your considerations. In fact, XX Company, which we have worked with, also initially believed that the existing supplier was stable enough, but later found that our modular design helped them increase their production line adjustment efficiency by 40%. What are you most concerned about at the moment, delivery stability or cost optimization space?"
English:
"We completely understand your considerations. In fact, XX company we worked with initially thought their existing suppliers were sufficient, but later found our modular design improved their production line adjustment efficiency by 40%. Are you currently focusing more on delivery stability or cost optimization?"
Practical points
Use peer cases to establish scenario associations
Ask multiple-choice questions instead of open-ended questions
Key words: "delivery stability", "cost optimization"
Customer psychology : information overload/needs time to evaluate
Key Strategy : Quickly Establish Memory Anchors
Interview Techniques
Chinese:
"Your caution is very professional! This is a sample of the anti-sand erosion model we developed for the Middle East market (real object), with a 3-minute video explanation QR code on the back. If it is convenient, we can prepare the complete test data at the booth tomorrow morning. Can you verify it while you drink coffee?"
English:
"Your prudence is commendable! This is our sand-corrosion resistant model developed for the Middle East market (hand sample). There's a QR code on the back for a 3-minute video explanation. If convenient, we can prepare complete test data at our booth tomorrow morning for your verification over coffee?"
Practical points
On-site display of differentiated physical details (such as special interfaces/materials)
Limit the time frame: "tomorrow morning" is more actionable than "anytime"
Prepare a USB data package with the customer's LOGO
Customer psychology : Prices exceed expectations/hidden concerns have not been eliminated
Key strategy : Reconstructing value perception
Email and conversation
Chinese:
"We fully respect your decision. Based on the annual purchase volume data you provided, our tiered quotation plan is actually 12% lower than the total annual cost of your current supplier (compare table attached). Of course, if you have special requirements for payment methods or warranty terms, our technical director will be in Dubai next week to negotiate with XX Group, and you can stop by to discuss further."
English:
"We fully respect your decision. Based on the annual purchase volume you provided, our tiered pricing plan actually results in 12% lower total annual costs compared to your current supplier (comparison table attached). Should you have special requirements regarding payment terms or warranty clauses, our technical director will be in Dubai next week meeting with XX Group and could stop by for further discussion."
Practical points
Cost comparison table is calculated using the customer's current purchase volume
Revealing the itinerary of well-known customers enhances trust and endorsement
Use "drop-in" to reduce customer stress
Customer psychology : strategic contraction/transformation uncertainty
Key strategy : Become a transformation partner rather than a supplier
Video conference talk
Chinese:
"We really appreciate your company's strategic vision of proactive adjustment. Last year, when we assisted XX Company in its transformation from OEM to private label, we provided a full set of solutions from CE certification to overseas warehouse layout, which increased its profit margin by 18%. What is your top priority for adjustment at the moment, market positioning or supply chain reconstruction?"
English:
"We truly admire your strategic vision for business adjustment. Last year, when assisting XX company in transitioning from OEM to private label, we provided a complete solution from CE certification to overseas warehouse layout, increasing their profit margin by 18%. What's your current top priority - market positioning or supply chain restructuring?"
Practical points
Use "We appreciate..." to build emotional identification
Transformation cases should be specific to certification, logistics and other aspects
Use "top priority" to guide customers to think about the possibility of cooperation
Key strategy : creating contrast anxiety
WhatsApp Talk
Chinese:
"I fully understand your trust in your existing partners. Our North American customers' experience shows that after introducing a second supplier, their bargaining power increased by 25% and the on-time delivery rate increased to 99% (attached with an excerpt from an industry report). The next time you inspect the factory, we can arrange for our engineers to provide a free production line energy efficiency assessment, purely for technical exchange. How about that?"
English:
"Completely understand your trust in existing partners. Our North American clients' experience shows that introducing a second supplier increases bargaining power by 25% and improves on-time delivery to 99% (excerpt from industry report). During your next factory audit, we could arrange engineers to provide a free production line efficiency evaluation as a technical exchange. What do you think?"
Practical points
Citing third-party industry report data
Provide professional services without any additional conditions
Using "technical exchange" to downplay commercial purposes
7. Suspension of orders from long-term cooperative customers
Customer psychology : Inventory saturation/off-season contraction
Key strategy : Emphasize flexible supply capabilities to prevent customers from looking for alternative suppliers
Email Talk
Chinese:
"We have noticed that your company has recently adjusted its order rhythm. We have specially opened a flexible production capacity channel with a minimum order of 100 pieces (original MOQ 500 pieces) to reserve your exclusive raw material inventory for 30 days. Last year, XX customer saved 17% of emergency air freight costs before the peak season through this solution. Do you need us to synchronize the latest raw material price trend analysis?"
English:
"Noticing your recent order adjustments, we've specially opened a flexible production channel with MOQ 100 pieces (originally 500), reserving your dedicated raw material inventory for 30 days. Last year, XX client saved 17% on emergency air freight costs using this plan before peak season. Shall we share the latest raw material price trend analysis with you?"
Practical points
Demonstrate flexibility by comparing specific MOQ figures
Bind to the peak season time nodes of the industry (such as before Christmas/before Ramadan)
The email title should be marked as [XX customer exclusive inventory plan]
8. Customers hesitate to place small batch trial orders
Customer psychology : lack of confidence in the testing market
Key strategy : Use data to eliminate anxiety about trial and error costs
WhatsApp Talk
Chinese:
"Your caution about market feedback is very reasonable! We provide new product customers with a '3-free policy':
✅ Free mold fee (first order over 2000 pieces)
✅ Free international shipping for samples (special offer this week)
✅ Free design fee (with European hot-selling SKU list)
Which product test data are you more concerned about? I will arrange it immediately. "
English:
"Your caution about market feedback is completely valid! We offer '3 Free Policies' for new products:
✅ Free mold fee (first order ≥2000pcs)
✅ Free international sample shipping (this week only)
✅ Free solution design (attach best-selling SKU list in Europe)
Which product category would you like test data on? I'll arrange immediately."
Practical points
Preferential policies set clear thresholds (e.g. 2,000 items)
Attached is a video of the sample packaging signed by a real customer
Create a sense of urgency with “This Week’s Deals”
IX. Customers suspend purchases due to market fluctuations
Customer psychology : Exchange rate/policy instability, wait and see
Key strategy : Binding industry trends to provide decision-making basis
Telephone Talk
Chinese:
"Your judgment is very sharp! Our team in the United States has monitored that due to the impact of XX policy, the price of PVC materials may increase by 12%-15% in the next quarter. It is recommended that you lock in the current quotation and purchase a 3-month safety stock (supporting a 60-day account period). Confirmation before 5 pm today will give priority to production scheduling. Do you need to confirm with the financial team?"
English:
"Your insight is impressive! Our US team has monitored that PVC material prices may rise 12%-15% next quarter due to XX policy. We recommend securing 3 months' safety inventory at current prices (with 60-day payment terms). Orders confirmed before 5pm today will get production priority. Shall I hold while you check with your finance team?"
Practical points
Citing information from overseas teams to enhance credibility
Give a clear time node (before 5 o'clock today)
Proactively propose to "hold the phone" to promote on-site decision-making
10. Technical Customer Rejection Scenarios
Customer psychology : parameter mismatch/long verification cycle
Key strategy : Technical ice-breaking to build professional trust
Email Talk
Chinese:
We fully understand your strict requirements for technical indicators. Our laboratory can provide:
Free delivery of pre-certification samples (including SGS report)
Live video of your company's product matching test process
Free "XX Material Aging Resistance Comparison Data Manual"
Could you please tell me which specific parameter needs to be optimized? "
English:
"We fully understand your strict technical requirements. Our lab offers:
Free pre-certified samples (with SGS reports)
Live video streaming of compatibility testing with your products
Complimentary《XX Material Aging Resistance Data Guide》
Could you specify which parameters need optimization?"
Practical points
Provide real-life photos of the laboratory/engineer qualification certificate
Technical documents are blurred (for example, adding a watermark "For XX customers only")
Reshape the communication framework by replacing “product non-conformity” with “parameter optimization”
11. E-commerce customers quickly reject the scene
Customer psychology : pursuit of hot products/sensitive to trial and error costs
Key strategy : Use data packages instead of product promotions
AliExpress in-site message language
Chinese:
“Your store’s XX category is growing rapidly! We have compiled:
🔥 Analysis of pain points of the top 50 hot reviews on Amazon US
🔥TikTok popular video disassembly template
🔥 Low-cost testing combination solution (mixed batch support for 5 SKUs)
Click to receive the information package → (short link)"
English:
"Your store's growth in XX category is impressive! We've prepared:
🔥 Analysis of top 50 pain points from Amazon US reviews
🔥 TikTok viral video breakdown templates
🔥 Low-cost product testing bundles (5 SKUs mix & match supported)
Click to claim your resource pack → (short link)"
Practical points
Analyze the category structure of customer stores in advance
Resource packs are set to download within 24 hours
Short link jump page embedded in product catalog pop-up window
Advanced foreign trade skills
Reject hierarchical management :
First rejection: Planting the hook (industry report/event invitation)
Second rejection: provide solutions (alternative solutions/customized services)
Three rejections: Change of contact person (Technical to Purchasing/Management)
Scenario-based knowledge base :
Create a "Customer Rejection Reason-Response Document" matrix, for example:
Reason for rejection |
Applicable industries |
Data weapons |
Success Stories |
---|---|---|---|
High price |
Home |
Raw materials futures price trend chart |
XX customer saves $8,200 per year |
Anti-killing speech structure :
Empathy (Yes) + Reconstruction (But) + Evidence (Because) + Proposal (So)
example:
“We understand that you need time to evaluate (Yes), but customers in Southeast Asia report that the delivery delay rate is as high as 30% (But). Since we provide local warehousing services (Because), we recommend that you first send 200 pieces for trial sales (So)”
Pain point translation : Translate customer rejection into "what is his biggest headache right now"
Reify value : Replace "good quality" with "save XX hours/earn XX more dollars"
Step-by-step follow-up : each contact provides new value points (market data → factory inspection report → customer case)
Lay a hook : reserve a specific time for "providing XX information next time" at the end of each communication
Experience of experienced foreign trade professionals: When a customer says "not needed for the moment" for the third time, the best response is: "I totally understand. Actually, the main reason I contacted you today is..." (then provide information not related to direct sales, such as industry white papers/policy analysis). Keep outputting professional value, and customers will eventually think of you at a certain business node.