What is GEO (Generative Engine Optimization), and what practical impact does it have on B2B export companies?

Q: What is GEO (Generative Engine Optimization), and what practical impact does it have on B2B export companies?

GEO (Generative Engine Optimization) is the practice of building citable, machine-readable content and entity information for generative Q&A engines (e.g., ChatGPT, Perplexity, Claude, Gemini) so that when buyers ask sourcing questions, the AI can accurately name your company/products and provide verifiable sources. For B2B exporters, GEO expands the acquisition entry point from “keyword ranking” to “answer citations,” using practical assets like legal entity details (company name/address/registration ID), downloadable proof (ISO 9001/CE/RoHS PDFs), and crawlable spec tables (materials, grades, dimensions, MOQ, lead time).