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“拉闸限电”这么好的涨价时机,错过就傻!
AB客
2021-09-28 10:38

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这轮“拉闸限电”影响面很大,时间也会很长。

是的,为什么说“这轮”呢,因为“拉闸限电”是为了“双碳控排”,而“双碳控排”又是长期政策,一直都有,只不过之前没那么严罢了。

为啥最近忽然就紧了呢?

要知道国家碳排放总量的上限都定好了——2030年碳达峰108亿吨。2020年已经超过100亿吨,剩下的量很小了,然后再划分到每个省,基本上生产也要搞单双号限行了(开玩笑),但难受是必然的。

就要说一下“拉闸限电”国际背景了。

一、疫情的影响超过预期了。别的国家在停滞,中国有生有色,人家眼红肯定会以“碳达峰”说事,哪怕他们享受了我国便宜质量好的产品也不行,现实是讲利益而不是讲道理。

再说了,如果疫情得到控制,国外的生产秩序恢复,出口订单减少,那外贸企业扩大的生产线就是产能过剩,这个大坑一个填不好就饮恨江湖了。

二、美联储不讲武德式印钞。美联储持续宽松印钞,缺钱就印,就像生产卫生纸一样,太不严肃了。而且据美国有线电视新闻网(CNN)23日报道,美国政府的资金即将在9月30日“花完”,没钱“政府就要关门”,之前就发生过好几次了。每次都是印、印、印……美联储乱印钱,其他国家的货币肯定要跟着泛滥,对此国家肯定会出手,而且已经出手了。

我们付出了巨大的代价,国家电网烧着高价进口的煤炭,赔钱帮助大家复工复产;高层们也频出政策,尽量释放库存,压低大宗商品价格,尽力保证原材料市场的稳定……
美国人好算盘,通过不断印美钞把通货膨胀输出到全世界,而我们采购着高额的原材料(大宗商品),用廉价的劳动力,昂贵的物流成本,用物美价廉商品去换取越来越不值钱的纸(美元)。
商务部前发言人姚坚曾无奈地调侃道:“中国在国际贸易体系中定价权几乎全面崩溃。中国买什么,什么就涨价,中国卖什么,什么就降价。”
外贸人说:何以解忧,唯有涨价!“拉闸限电”这么好的涨价时机,教你如何谈涨价!

我们可以尝试从“歪果仁你们要环保,好的我们环保了;为了做到环保,我们不得不涨价”这个角度出发(当然英文话术会更加合理、委婉),开启我们的涨价或逼单。

“拉闸限电”这么好的涨价时机,教你如何谈涨价?针对以下三种情况,我们草拟了对应的英文话术,建议大家根据自身公司情况稍作调整,再发给客户。

01解释交期延长

关于拉闸限电造成的订单延期如何向国外客户解释,我们上一篇文章已经给大家准备好了,点击查看>>>限电减产造成订单延误,如何向客户解释

“拉闸限电”这么好的涨价时机,教你如何谈涨价一:

Last year, the Chinese government has officially announced that China aims to reach peak emissions before 2030 and achieve carbon neutrality before 2060, which means that China only have 30 years for continuous and rapid emissions cuts. To build a community of common destiny, the Chinese people have to work hard and make unprecedented progress. 

去年,中国正式宣布将力争在2030年前实现碳达峰、2060年前实现碳中和。中国从碳达峰到碳中和的过渡期仅有30年,为了全体人类的共同命运,我们需要付出前所未有的艰苦努力。

Due to the recent “dual control of energy consumption” policy of the Chinese government, our manufacturing operation has been adjusted to "run for 7 days and stop 7 days"(根据实际情况修改), and the production capacity is only half (根据实际情况修改)of that under normal conditions. 

We have tried our best to ensure the on-time production, but we are very sorry to inform you that the delivery of your order will be delayed by X days, and the latest delivery time is XXXX.

由于近期的“能耗双控”,我司产线的运营周期调整为“开x停x”,产能为正常情况下的xx。我们已竭尽全力确保订单的生产进度,但非常抱歉地通知您,您的订单交期将延期x天交付,最迟交付时间为x月x日。

You have always been our company's most important customer. Therefore, your order will be processed first in our production line. Please rest assured that we will definitely complete the production with quality and quantity, and minimize the impact. Once the tight power supply is relieved, our production capacity will be restored immediately.

您一直以来都是我司最重要的客户,所以在当前产能紧张的情况下,您的订单排在我们产线的首位。请您放心,我们一定会保质保量完成生产,将此次产能受限所带给您的影响降到最低。一旦本地电力供应紧张的形势缓解,我们的产能将立刻得到恢复。

We will keep in touch with you on the progress of the order. If you have any further questions or concerns, please contact us and we will get back to you as soon as possible.

We appreciate your continued support and understanding!

我们将随时与您沟通订单进度。如果您有任何疑问,请联系我们,我们将第一时间响应。感谢您一直以来的支持与理解!

02为逼单造势

“拉闸限电”这么好的涨价时机,教你如何谈涨价二:

(来自爱丽客彭俊强先生)

To commit the promise to the world that China will meet the emission peak in year 2030 and carbon neutrality in year 2060, Chinese local governments have taken strict-ever actions to reduce release of CO2 and energy comsumption by restricted supply of electricity power. 

为了实现“二氧化碳排放力争于2030年前达到峰值,努力争取2060年前实现碳中和”的承诺,中国地方政府已经采取了前所未有的严格措施,通过限电来减少二氧化碳的排放和能源消耗。

Some areas supply 5 days and stop 2 days in a week, some supply 3 and stop 4 days, some even just supply 2 days but stop 5 days.

一些地区的工厂出现了“开5停2”“开3停4”,甚至“开2停5”的情况。

These actions will result in a terrible increase of all costs, from raw materials to packing materials, from labor cost to ports operation costs. 

所有这些因素将导致原材料、包装、劳动力、海运成本等齐齐攀升的严峻结果。

Now, we all face a difficult choice : to order NOW (before our National Day-Oct 1st) or wait at least 6 months later (NOT sure when costs will go down). Just be prepared for 2 things: prices will be increased and delivery time will be prolonged.

所以我们当前面临一个困难的选择:现在下订单(10月1日之前),或等到6个月之后(并不确定届时是否价格会跌落)。请准备好两种情况:价格会上涨,交期会延长。

03借势涨价

“拉闸限电”这么好的涨价时机,教你如何谈涨价三:

Last year, the Chinese government has officially announced that China aims to reach peak emissions before 2030 and achieve carbon neutrality before 2060, which means that China only have 30 years for continuous and rapid emissions cuts. To build a community of common destiny, the Chinese people have to work hard and make unprecedented progress. 

去年,中国正式宣布将力争在2030年前实现碳达峰、2060年前实现碳中和。中国从碳达峰到碳中和的过渡期仅有30年,为了全体人类的共同命运,我们需要付出前所未有的艰苦努力。

In September, many local governments in China began to implement strict "dual control system of energy consumption" policies. Our production lines as well as our upstream supply chain partners were all affected to a certain extent. 

In addition, the China Ministry of Ecology and Environment has issued the draft of "2021-2022 Autumn and Winter Action Plan for Air Pollution Management" in September. This autumn and winter (from October 1, 2021 to March 31, 2022), the production capacity in some industries may be further restricted.

9月,中国多地政府开始实施严格的“能耗双控”政策,我司产线以及我司的供应链上游合作伙伴均受到了一定影响。并且中国生态环境部办公厅已于9月发布了《重点区域2021-2022年秋冬季大气污染综合治理攻坚方案(征求意见稿)》,今年秋冬季节(2021年10月1日至2022年3月31日),部分行业将被重点关注,产能或将被进一步限制。

Due to the limited production capacity and the recent sharp increase in raw material prices, we have to inform you that we will increase prices for some products from 15th October. Please see the attachment for the latest quotation form.

在产能受限以及近期原材料再次大幅涨价的情况下,我们不得不通知您,将从10月15日起对部分产品提高价格。最新的报价表请见附件。

Our company has been committed to providing customers with high-quality products and thoughtful service. Prior to this, we have made every effort to mitigate the impacts of issues like rising raw material costs and exchange rate fluctuations and to avoid price increases. However, in order to maintain the quality of the product, and continue business with you, we have to increase product prices this October.

一直以来,我司致力于为客户提供优质的产品、周到的服务。此前我司已竭尽全力削减了一切能够节约的成本,来应对今年原材料成本上升、汇率波动等严峻问题。为了保持一贯的品质,维持公司的正常运营,我们不得不于10月上调产品价格。

I’d like to remind you that our prices will be increasing with effect from 15th October and the prices of orders processed before then will remain unchanged.

特别提醒,10月15日之后我司将执行新价格,在此之前下单则产品价格不变。

Thank you for your continued support. Please feel free to contact us if you have any questions.

感谢您一直以来的支持,如有任何问题,请随时与我们联系。


拉闸限电对我们跨境卖家的影响简单总结就是:该提前备货就备货,该销售价涨价就涨价,提高风险意识,尽量把手上的美元换成人民币,剩下的跟随国家政策。

孟晚舟安全回归到祖国怀抱,回到深圳,在此之前她被美加政府强行软禁了1028天,此次成功释放,被外界视为中美关系缓和的拐点,希望如此,但愿如此。

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